KGMB 9 News Story on Maui Babe

A Hawaii-made product is drawing attention. A study found one of its ingredients may fight cancer. Researchers discovered that caffeine put on the skin appears to prevent tumors in mice. The product is Maui Babe Browning Lotion. “They love our lotion because they turn brown,” said Mona Aragon, the main distributor in Hawaii of the product. Maui Babe is not a sunscreen. Instead, the lotion is designed to help give you a nice glow.

Maui resident Joe Rossi invented the lotion eight years ago. “It got developed in Wailuku,” explained Aragon. “One day he went out to get a tan and concocted his own formula on the roof top of his home.” Little did he know after he created his browning lotion that it might help fight cancer because of one of its ingredients – coffee. Researchers recently found that caffeine may block the formation of cancerous tumors on mice. The scientists exposed hairless mice to ultraviolet rays. Those treated with a caffeine-containing lotion had 50 to 70 percent fewer tumors. One researcher says coffee on the skin is different than sunscreen because it seems to block the formation of tumors. Distributor Aragon said customers often tell her of another benefit: “When they use Maui Babe the kukui nut oil … benefits the skin. It’s a natural moisturizer and it heals the skin so there’s a lot of people who use it for dry skin and psoriasis.” Maui Babe Browning Lotion is not a sunscreen, so it’s recommended that you apply your favorite sun block first. For more information you can go to