Sun Care and Tanning Tips

Always wear Maui Babe SPF 30 with our Browning Lotion when planning extended “play time” in the sun. Our Browning Lotion is for tanning purposes only, and does not include UVA or UVB protection. Maui Babe SPF 30 provides UVA & UVB protection up to 4 hours in the sun before re-applying.

* Consistently walk around or turn your body to ensure equal exposure for the best tan
* Constantly ensure that you are drinking water while in the sun (this ensures your skin stays hydrated and is an old Hawaiian trick!)
* Keep re-applying our lotion to your skin to maintain the moisture and natural ingredients to be absorbed in the skin

Our most popular and unique product provides ALL NATURAL Hawaiian Ingredients to ensure you receive a deep, dark long lasting tan. Our ingredients including; Kukui Nut Oil and Aloe Vera ensures that the lotion absorbs into the skin for a deep tan, and we use very little mineral oil as to not burn the top layer of skin. We also use Kona Coffee extract in our Browning Lotion to provide our distinct fragrance and adding a small fragment of caffeine to the skin, which according to a Rutgers University study, MAY help prevent skin cancer!


Our unique After Sun lotion, Maui Babe After Browning Lotion, provides the skin with the necessary moisturizing that it needs all year around. We recommend using Maui Babe After Browning Lotion every day of the year to ensure that the skin receives the vitamins and minerals it needs to stay healthy, smooth and soft. Our ALL NATURAL Hawaiian Ingredients in our After Browning Lotion include; Kukui Nut Oil, Macadamia Nut Oil and Aloe Vera which are all proven ingredients and “old Hawaiian” traditional ingredients to ensure the skin is healthy while keeping your tan!


We recommend wearing SPF 30 with UVA & UVB protection every day of the year when in the sun. Our SPF 30 Lotion provides protection from both of the major sun rays which cause skin damage and possible skin cancer. Our SPF 30 lotion also includes a MAUI FRAGRANCE for the most discerning of pallet.

KGMB 9 News Story on Maui Babe

A Hawaii-made product is drawing attention. A study found one of its ingredients may fight cancer. Researchers discovered that caffeine put on the skin appears to prevent tumors in mice. The product is Maui Babe Browning Lotion. “They love our lotion because they turn brown,” said Mona Aragon, the main distributor in Hawaii of the product. Maui Babe is not a sunscreen. Instead, the lotion is designed to help give you a nice glow.

Maui resident Joe Rossi invented the lotion eight years ago. “It got developed in Wailuku,” explained Aragon. “One day he went out to get a tan and concocted his own formula on the roof top of his home.” Little did he know after he created his browning lotion that it might help fight cancer because of one of its ingredients – coffee. Researchers recently found that caffeine may block the formation of cancerous tumors on mice. The scientists exposed hairless mice to ultraviolet rays. Those treated with a caffeine-containing lotion had 50 to 70 percent fewer tumors. One researcher says coffee on the skin is different than sunscreen because it seems to block the formation of tumors. Distributor Aragon said customers often tell her of another benefit: “When they use Maui Babe the kukui nut oil … benefits the skin. It’s a natural moisturizer and it heals the skin so there’s a lot of people who use it for dry skin and psoriasis.” Maui Babe Browning Lotion is not a sunscreen, so it’s recommended that you apply your favorite sun block first. For more information you can go to