About Our Products

The lotion carries very little mineral oil, and all natural ingredients from the Island. The lotion will absorb into the skin, versus settling atop the skin and causing skin burn and/or irritation. The Browning lotion is an outdoor tan enhancer which is ALL NATURAL. The Browning Lotion gives you an expedited deep dark tan which is long lasting. Ingredients include: Kukui Nut Oil, Aloe, Kona Coffee Extract and vitamins.

This product is a perfect year round lotion. While an after sun tan enhancer and healer by sealing in your tan and preventing your tan from fading, it also moisturizes your skin with our natural ingredients including Macadamia Nut Oil and of course Aloe. This product is terrific around the house year round for moisturizing your skin, not just in the instance of being in the sun. We highly recommended using it in dry conditions.

Our new tanning salon formula is an all around natural lotion specifically formulated for tanning beds. This lotion promotes a deep dark tan while indoor tanning. Made with Kona Coffee Extract and vitamin enriched. This product contains NO mineral oil, as to prevent damaging tanning beds. This NEW, highly anticipated product, is NOW AVAILABLE!

This is currently our “sun block” line. SPF 30 Maui Babe is recommended best with the Amazing Browning Lotion. Our amazing SPF30 is a water based lotion, with a light non-greasy feel. It provides protection from both the sun’s UVA and UVB rays.

The Maui Babe Story

How it all began

Maui Babe lotions¬†love your skin, with what founder Joe Rossi calls “A gift from God”… and perhaps it was.

Here is what happened. The day was beautiful and sunny, like it usually is on Maui, and Joe had a problem. The United strike and Gulf War had dealt a crushing blow to his once profitable flower shops. The family home was being foreclosed, bill collectors were hounding him, and the future looked bleak for, him, his wife and four children. He had no idea what to do to get them out of this mess.

Needing to be alone to think, he climbed up on the roof of the old house to sit in the sun. He took with him his coffee, and the old baby oil and iodine tanning mixture. And he talked to God. With hands held out and eyes lifted to the heavens he asked for help. He told God that he didn’t know what to do. He asked God to guide him, to help him find a way to take care of his family.

When he was done praying, he was sitting there eyeing the baby oil, and he got the urge to pour his coffee into it. That evening he started putting in fresh Aloe and Kukui Nut oil like the Hawaiians use for sunburns. He mixed, and he cooked, and within a week he had perfected the formula.

He filled some plastic bottles, passed them out, and it wasn’t long before people were coming to the door saying “I need some more of that great stuff!! Look how tan I am!!!”

The house did indeed foreclose, and the family had to move to an old rental house. There, Joe made and bottled Maui Babe down in the tiny basement. Maui Babe quickly spread through the islands, and became the #1 selling tanning oil in Hawaii. Now just years later, Maui Babe can be found as far away as on yachts sailing in the Mediterranean Sea!

Joe believes with all his heart that God answered his prayers.